![[Translate to Englisch:] Neuer Becktronic Messestand](/fileadmin/user_upload/06-aktuelles/140502_Coporate_Design.jpg)
Just in time for SMT Hybrid Packaging 2014, BECKTRONIC presents itself in new splendour. After almost 30 years of existence of the company, the management decided to completely redesign the corporate design in order to bring a clear line into the brand appearance. attentio :: online-& werbeagentur in Hachenburg was chosen for the creative implementation.
In order to underpin both the recognition value and the identity of the company, the company colours were only slightly modified. The company colour red should continue to play a role, but should no longer dominate the foreground. An expressive, but friendly and open design was aimed for and implemented, which visualizes the competences of the company in an appealing way.
The freely arranged geometric shapes of the logo take up the laser cut of an SMD stencil. The slogan "perfect. stencils" highlights the core competence of the company and is an expression of BECKTRONIC's many years of experience and industry affiliation.
As part of the corporate redesign, the BECKTRONIC exhibition stand was also completely revised both graphically and architecturally. A relaunch of the website was also implemented on time for the trade fair, whereby a responsive design based on TYPO3 was chosen. The programming allows a presentation of the website optimized for the end device, so that all contents can also be optimally retrieved from portable devices.
Step 2 of the website relaunch with further content and SEO optimization is planned for this year.
